It’s getting ridiculous. There’s no way to keep up with all the new perfume hitting the market. I’ve heard different numbers, but certainly well over a thousand fragrances will launch this year. As someone who reviews perfume, I feel a responsibility to keep somewhat up to date with major releases, at least. Yet even I’ve thrown in the towel. Whole perfume lines spring up and fold before I even get around to trying them.

None of us can stem the tide, so how do we ride it successfully? How do we figure out which perfumes are worth sampling and which can be passed over?

I’d love to hear how you decide what, in this ocean of new perfume, you try. Here’s what I do…

Read the rest of this article »