We’ve all heard the pap the perfume machine puts out. Here are some examples from recent releases:
The perfect fusion of sweetness and strength, passion and perseverance, this Oriental musk celebrates independent girls who aren’t afraid to follow their hearts and live each day as an adventure. (Baby Phat Luv Me)
Uh huh. You wear this and you’re sweet, strong, and adventurous, but not much of a speller.
Or
Opulent, rich and oh-so special. A must-have. The new sensual fragrance for your ultimate evening. A glamorous scent that radiates from your true beauty. (Judith Lieber Night)
Come on, people. Someone paid for that copy? I’m already asleep.
So, when I watched the video about Elie Saab Le Parfum on the Elie Saab website and heard perfumer Francis Kurkdjian say, “I felt I had to translate a brilliant femininity,” and that he wanted to create a fragrance that reflects “when the sun is almost gold or even white,” and smells “as if gold was glowing so brightly it was almost white,” I was skeptical. Blah blah femininity blah light. Sure…
