
Balmain creative director, Christophe Decarnin,* had a hand (and, presumably, his nose) in the creation of Parfums Balmain’s new (2010) men’s scent Carbone de Balmain:
Decarnin’s Balmain man is sexy and mysterious. He strolls nonchalantly through the city with glam rock elegance. Flashiness goes hand in hand with an ambiguous dark side that often pushes him to the limits of extravagance and provocation. He is demanding and aesthetic and considers art as a core value. He lives in the heart of new technologies, surrounding himself with works of art and objects of graphic design, carved from high-tech materials, as precious and as dark as carbon. Urbane and sophisticated, he is an epicurean who burns with a contagious passion for life. Carbone is a fragrance that develops like a work of art which quietly and secretly casts its spell.
Mysterious and nonchalant, yet…provocative and demanding, elegant, yet…flashy and extravagant, the Carbone de Balmain man is an epicure who values ART, but limits himself to the color black…


