Marc Jacobs’ new Oh, Lola! flanker launched fairly recently, and has already ended its brief exclusive-to-Bloomingdales period and is available nearly everywhere. The original Lola fragrance (2009), if you remember, was meant to be Daisy’s (2007) older sister. Oh, Lola! is supposed to be “lively and playful”, and sweeter than Lola, so I’m assuming it’s the middle sister, perhaps? It’s fronted by Dakota Fanning (see above), who is around 17, if that helps you place Oh, Lola! on the target market time line.
Oh, Lola! is exactly as advertised. They’ve toned down the floral notes in the heart and amped up the fruit notes in the opening; the base is a slightly paler version of Lola’s woody-musky trail…
