Untitled, the debut fragrance from the Diesel-owned fashion house Maison Martin Margiela, launched last year. It took its own sweet time getting to the US, and when it finally got here, it was (and so far as I know, still is) exclusive to Saks, which means it has taken me very nearly forever to try it. And now that I have, well, it’s quite nice but I am not weeping inconsolably over the lost time. (There, now you needn’t read the rest of the review).
The original newsletter from Colette announcing the fragrance noted that it “includes of course the codes of the brand, while cultivating its personality”. I know little enough about the codes of the Maison Martin Margiela brand, other than the obvious: they’re too hip to pander to the sort of consumers who want things like, say, names on their fragrances; they’re fashionably arty; and they do a darned nice minimalist bottle. Vogue helpfully informs me that the “biggest insult to a Maison Martin Margiela runway collection is that it’s wearable.”
The perfume, sorry to say, or perhaps, not sorry to say, isn’t really much of a fit with all that…
