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Comme des Garcons A New Perfume ~ new perfume

Posted by Robin on 14 October 2011 43 Comments

Comme des Garcons A New Perfume

Comme des Garçons will launch A New Perfume (as near as I can tell, that's the official name) later this month:

we can find beautiful things, without consciousness

a fragrance that couldn't exist in a bottle that shouldn't exist
what qualifies anything for the right to exist?
who has the right to decide what should be rejected?

A rejected bottle survives to hold an imaginary flower constructed linearly, the fragrance opens with the man made organic composites of aldehydes and safraleine, opening up slowly to hawthorns and derivations of lilac, before exploding in a riot of flower oxides, then finally succumbing to notes of industrial glue and brown scotch tape with hints of musk and styrax

purposely taking a bottle that has been disqualified from existence and purposefully giving it its right to exist

Comme des Garçons A New Perfume will be available in 100 ml Eau de Parfum.

(quote via dianepernet.typepad, additional information via extrait.it)

Update: see a review of Comme des Garçons A New Perfume.

Filed Under: new fragrances
Tagged With: comme des garcons

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43 Comments

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  1. RusticDove says:
    14 October 2011 at 12:10 pm

    LOL! Oh, that wasn’t meant to be funny?

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    • Robin says:
      14 October 2011 at 6:19 pm

      🙂

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      • RusticDove says:
        14 October 2011 at 6:24 pm

        I should clarify – the notes sounds cool & I do intend to sniff it, but the copy did make me giggle out loud.

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  2. Marjorie Rose says:
    14 October 2011 at 12:23 pm

    Wow! Pretentious much?

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    • Marjorie Rose says:
      14 October 2011 at 2:43 pm

      Oh! I forgot to mention that I might have to get a sample just for the scotch tape note. One of my cats LOVES tape! Seriously, I have to hide it in a box in the closet, because if he finds it, he licks all the adhesive off! Cute but weird! I’d love to see what he thinks of this! Ha!

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      • KRL says:
        14 October 2011 at 2:54 pm

        This sounds like kitty glue sniffing – could be serious 🙂

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        • Marjorie Rose says:
          14 October 2011 at 5:01 pm

          Yeah, he’s a huffer!

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      • Tatiana says:
        14 October 2011 at 8:20 pm

        Oh my gosh. One of my cats does the same thing! She’ll also chew on the packing tape on parcels that I receive, if I don’t hide them right away. I thought I had the only strange cat in existence.

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        • Marjorie Rose says:
          14 October 2011 at 8:29 pm

          Yes! Packing tape is not safe in my home, either! I think that “weird” and “cat” are synonymous, you just need to discover their weirdness! Each cat can express it in their own . . . uh. . .SPECIAL way! 🙂

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  3. eaudemale says:
    14 October 2011 at 12:45 pm

    It’d be for any other brand, but this is CDG, they always act like this.

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    • Robin says:
      14 October 2011 at 6:18 pm

      True. It’s their specialty.

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  4. nancyg says:
    14 October 2011 at 12:47 pm

    huh?

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    • Robin says:
      14 October 2011 at 6:20 pm

      Make of it what you will.

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  5. Kady says:
    14 October 2011 at 12:54 pm

    I love CdG – thy’re better represented in my fragrance wardrobe than any other house – 4 out of my 22 full bottles are CdG – and I wear them regularly. And I can’t wait to get a chance to smell this – the industrial glue/scotch tape base notes sound right up my alley. I love what they did with sumi ink, so why not brown scotch tape? I genuinely like “weird” in perfumery, is what I’m saying.

    But that copy – wow. It’s bad-weird, not good-weird. Pretentious bad-weird word-salad. I just hope the juice is good-weird.

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    • poodle says:
      14 October 2011 at 3:48 pm

      Somehow the weirdness has drawn me in too. I want to find this one if for nothing more than curiousity.

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    • Robin says:
      14 October 2011 at 6:19 pm

      I love them too. They can be pretentious; I’ll forgive.

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  6. littlecooling says:
    14 October 2011 at 1:01 pm

    I love the bottle and can’t wait to sniff the perfume.

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  7. Dilana says:
    14 October 2011 at 1:15 pm

    Okay, I think they are saying that

    1. they are having a new, new launch (Airborne, a citris scent) was launched over the summer.
    2. This new launch will be in a bottle which was designed for a previous launch but rejected.( Exactly why think this is a selling point, or even interesting is beyond me. (I suspect bottle designers often proffer designs rejected by one client to the next one).
    3. The juice will have an aldehyde opening, a white floral middle,and a musk and gluey smelling base.

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    • poodle says:
      14 October 2011 at 3:44 pm

      Thanks for translating that. I like your version better.

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  8. maggiecat says:
    14 October 2011 at 2:24 pm

    Oh dear. I’m an academic and live in the land of pretentious, but this is over the top even in my world. I know they have good juice, really I do…it’s just…mmmmppphhwwwt ROFL.

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  9. TheGhostOfKateReed says:
    14 October 2011 at 2:25 pm

    That bottle kind of looks like it’s been in a fire. Then been polished back up to look uh…”pretty”.

    But I really, badly have a “want”.

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  10. KRL says:
    14 October 2011 at 2:53 pm

    Good Grief! Who writes this tripe? I do believe I will never read another marketing blurb for perfume again. Just tell me the notes, please. Let the reviewers do their job. Then, I’ll decide if I want to go there.

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  11. KRL says:
    14 October 2011 at 2:56 pm

    PS., do I have dental issues, or does this bottle remind anyone else of a filling?

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    • Haunani says:
      14 October 2011 at 7:04 pm

      Ha ha. Looks like a lump of nothing, to me!

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    • mals86 says:
      15 October 2011 at 5:38 pm

      I would have said, Melted light bulb.

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  12. Jeremy says:
    14 October 2011 at 2:59 pm

    I actually didn’t find it too pretentious – I thought it was kind of interesting and lovely, that the idea came from *somewhere* as opposed to just making another fragrance for the heck of it.

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  13. Absolute Scentualist says:
    14 October 2011 at 3:25 pm

    The perfume sounds lovely though…

    1. Why call it ‘A New Perfume’ when it won’t be new after the next release or after it’s been owned for a while?

    And…

    2. That ad copy was way too close to ahem… philosophical conversations I’ve had with my very argumentative 9-year-old for whom, due to her theatrics, drama and love of arguing, there will undoubtedly be a role on whatever version of Law & Order is around in ten or so years. 😉 Like the ‘why’ stage amped up on coffee and Red Bull. *shudder*

    But the notes do sound lovely to me considering I was one who loved playing in glue and paste as a child. 😉

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  14. Carrie Meredith says:
    14 October 2011 at 4:01 pm

    I am such a sucker for anything CdG. I’ll have to try it because I don’t think I have a choice, but your guess is as good as mine what this will actually smell like.

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    • pyramus says:
      14 October 2011 at 9:11 pm

      I love them in theory but their enormous line has a lot more misses than hits, to me.

      The description reminds me of their lists of notes for Odeur 53 and Odeur 71, neither of which was as weird as they wanted you to think it was going to be. I’m betting the bottle (which I love) will be the oddest thing about it, and that the scent itself will probably be relatively conventional with a few synthetic twists.

      Still, I’ll try almost anything they do, just in case it’s terrific.

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  15. Alyssa says:
    14 October 2011 at 5:28 pm

    Oh, I’m up for this. The copy sounds very badly translated from Japanese into French and then French into something else before English, but I kind of love that deliberately banged-up bottle–it is very reminiscent of the weird lumps on CDG’s early clothes and the perfume itself sounds interesting if not wearable. Good for them for keeping on keeping on with the weird.

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  16. whitechandoo says:
    14 October 2011 at 5:49 pm

    http://www.highsnobiety.com/news/2011/09/29/a-new-perfume-by-comme-des-garcons/
    more in here. quite interested in the fragrance.

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  17. Haunani says:
    14 October 2011 at 7:06 pm

    So is this the Charlie Brown Christmas tree of fragrances? Complete with the smell of gift-wrapping? Very weird, but of course I will sniff it.
    🙂

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    • Marjorie Rose says:
      14 October 2011 at 7:45 pm

      So on the right person, the perfume goes from one little red ornament to a complete lights and tinsel display? 🙂

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      • Haunani says:
        14 October 2011 at 8:00 pm

        That would be cool!

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      • nozknoz says:
        14 October 2011 at 9:29 pm

        Very nice images here!

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  18. nozknoz says:
    14 October 2011 at 9:28 pm

    I’m interpreting the bottle as having been rejected in the industrial sense, rather than the marketing sense, i.e., it didn’t come out of the mold correctly or something like that, and someone said, that’s actually kind of cool – I wonder if we could make them like this on purpose.

    I also think they are poking fun at the whole marketing machine in going on about how the perfume gives the bottle a right to exist, as if it were ethically correct to be more concerned about the bottle than the perfume.

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    • Tatiana says:
      14 October 2011 at 10:33 pm

      I agree with you on the bottle. At least that’s what I thought when I read it. I think that bottle is “ugly pretty”. Where something is so ugly, that it starts to be beautiful again. This is one of those scents where I’d like it just for the bottle. Unfortunately, my budget doesn’t justify buying scents just for the bottle.

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      • Marjorie Rose says:
        15 October 2011 at 11:33 am

        I like the bottle, too. I bet it feels good in your hands–smooth and sort of heavy, like a nice, smooth stone from the beach!

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  19. Subhuman says:
    15 October 2011 at 1:42 pm

    Aww, I think the ad copy is cute in its art-student pretentiousness. And it’s a damn sight more interesting than the likes of, “Fragrance X was created to evoke the passion of a woman in love blah blah blah with notes of pink pepper and vanilla.” And where else but CdG can you be promised notes of Scotch tape and industrial glue? I can’t wait to smell this (I love the Scotch tape accord in the opening of Gucci Rush).

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  20. mals86 says:
    15 October 2011 at 5:40 pm

    Ad copy is annoying. Bottle looks like a deliberate mistake.

    But aldehydes, safraleine, and a packaging-tape note?? I LOVE the smell of packaging tape. Must. Sample.

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  21. Tama says:
    17 October 2011 at 4:24 pm

    I’m just happy that CdG seems to have gone off on one of their fun tangents again – seems like the latest releases have been about clean and interesting woods with some citrus. I have kind of missed the ones like Tar and Garage, and the Odeurs.

    I”’ definitely smell this one, and I like that recycled lumpy bottle.

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  22. eminere says:
    18 October 2011 at 5:48 pm

    What an interesting bottle; it looks like a melted light globe.

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  23. Kartoon says:
    11 December 2011 at 12:17 pm

    I’ve bought it today, I love the bottle … The juice is not as cool as I thought it would be, kicks off with aldelhydes then there is lilac, white champaca …, sillage is ok. For the imagination part, I find image of dry rubber, bandage, and yes there is some glue. It reminds me of YOHJI Eau de Toilette, not as sweet but the dry down is similar.

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