The Fragrance Foundation is partnering with the Elements Showcase fragrance trade show (shown above) to create a new award for indie fragrance brands* under the Fifi awards program:
As Elements Showcase prepares to host its second design and fragrance showcase on August 15th and 16th of this year, the founders are pleased to announce their partnership with The Fragrance Foundation to introduce a new FiFi® Award for Best ‘Indie’ Fragrance Brand at this August’s show. Brands will be able to sign up to receive nominating forms at the show and via the websites of Elements and the Foundation. The winner(s) will be announced at the Elements Showcase in January 2012 and again at the FiFi® Awards ceremony in the Spring of 2012.
While the Fragrance Foundation did give an award in the indie category in 2010 (and prior to that, recognized smaller brands in the "unique boutique" category), now the nominating and selection procedure will be outside of the "regular" Fifi awards, and there will be a special indie committee overseeing the process and providing outreach. The committee will include two bloggers, Victoria Frolova of Bois de Jasmin and Carrie Meredith of Eyeliner on a Cat, in addition to representatives from indie brands, retailers and The Fragrance Foundation (you can find a full list here).
(via press release)
* Per the Fragrance Foundation, an indie brand "has been on the market for at least two years and is distributed in 1 to 25 doors".
It’s about time.
I’m sure that’s how some of the indie brands feel. Then again, perhaps others would prefer to stay truly indie — that is, outside of the fold.
Congratulations to Victoria and Carrie!!! 🙂
Ditto!
Did you see that Karl from Aedes des Venustas is on the committee? I feel like that’s so smart. And love Mandy’s involvement not only for her work, but for the fact that she’s on the WEST Coast.
I did. Will otherwise keep my mouth shut; you know I’m so much more cynical about these things than I should be.
And I am probably too incorrigibly romantic and optimistic. It all comes out in the wash. 😉
Exactly!
That’s great!
🙂
Thanks for the mention, Robin! I’m very eager to get to work.
Hope it’s great fun — and bet it will be.
how to participate in FIFI awards
I’m sure if you contact the Fragrance Foundation, they can help you.