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IFF BlackRider ~ new fragrance

Posted by Robin on 28 July 2011 7 Comments

BlackRider, Loc Dong

International Flavors & Fragrances (IFF) has created BlackRider, a new limited edition fragrance to benefit The Watermill Center ("Watermill is a laboratory for performance founded by visual artist Robert Wilson as a unique environment for young and emerging artists from around the world to explore new ideas."). BlackRider was named for the musical fable The Black Rider.

BlackRider was developed by perfumer Loc Dong, who spent two weeks at Watermill as an artist in residence in 2010.

Black Rider is a progressive abstract form through the medium of smell. It is a purist approach to perfumery with a very minimalist yet solid structure. Black Rider has seven carefully chosen secret ingredients in the formula, one for each decade of Robert Wilson's life journey. The life force of the fragrance is a vibrant woody marine aura that triggers an immediate emotion.

70 bottles of BlackRider will be auctioned at the 18th Annual Watermill Benefit, Voluptuous Panic, on July 30th. (via press release)

Filed Under: new fragrances
Tagged With: charity, conceptual art, international flavors fragrances, limited edition, loc dong

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7 Comments

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  1. Anne from Makeupwoot says:
    28 July 2011 at 12:07 pm

    Hmmm… A fragrance inspired by a deal with the devil resulting in manslaughter, insanity, and eternal suffering?

    Could be interesting…

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    • Robin says:
      28 July 2011 at 3:04 pm

      Could be! Not likely I’ll ever smell it.

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  2. Rictor07 says:
    28 July 2011 at 1:07 pm

    Did they hand dip the top in wax? That’s a first for a bottle of perfume.

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    • Robin says:
      28 July 2011 at 3:03 pm

      I don’t know. It does look nice.

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  3. ol rait says:
    28 July 2011 at 2:04 pm

    Wow, thought this was a Banana Republic fragrance. Because that’s BR’s logo if it shifted mid-flight in the overhead compartment. Seriously, took me a second to realize it wasn’t even affiliated.

    Also, “So, the ingredients are symbolic but we can’t tell you what they are or what they particularly symbolize,” made me laugh. Really?

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    • Robin says:
      28 July 2011 at 3:18 pm

      The “secret notes” reminded me of the Tauer Pentachords…probably because I was reviewing one of them today.

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    • fleurdelys says:
      28 July 2011 at 3:52 pm

      Sounds like a candidate for the Prix Eau Faux!

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