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I feel nouveau

Posted by Robin on 30 June 2011 8 Comments

A spot for the new fragrance from 4711, Nouveau Cologne.

Filed Under: perfume in the news
Tagged With: 4711, video

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8 Comments

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  1. Dzingnut says:
    30 June 2011 at 3:13 pm

    Ok … so … it’s watery?

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    • Robin says:
      30 June 2011 at 3:32 pm

      I think what they want you to notice is that it’s YOUNG. And MOD…you know, like people with cool tattoos might wear it. Cool young people who wouldn’t necessarily wear the original 4711.

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  2. Dzingnut says:
    30 June 2011 at 3:42 pm

    Boy, I am so out of the target demographic … while I was watching, I kept thinking “aren’t you supposed to kick off your shoes when you go into deep water?” Not when they’re $1500 designer stilettos, har har.
    Still, I love the original 4711, and there’s always a bottle in the fridge door, right next to the French’s (bright yellow) mustard.

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    • Robin says:
      30 June 2011 at 4:31 pm

      An article in WWD recently said something like 90% of 4711 users in Germany are over the age of 60. Or some such. So I think they need to catch some younger users!

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    • hollyc says:
      1 July 2011 at 7:55 am

      Ahhh 4711 and French’s mustard, two classics for sure, just hope you never confuse the two in the blazing summer heat and spray yourself with mustand and douse your burger in 4711! LOL, I know that’s probably what I’d do .. .!

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  3. Anne from Makeupwoot says:
    30 June 2011 at 7:02 pm

    I gotta be honest, the screaming image all the facial expressions that reminded me of deer-in-headlights and a few, god-i-hate-how-cold-these-stirrups-are, along with some awkward body contortions doesn’t really entice me to purchase this.

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  4. sarahbeth says:
    30 June 2011 at 10:30 pm

    I definitely do NOT feel ‘nouveau’. If I could move my body into those positions then do I qualify?

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  5. Manna says:
    3 July 2011 at 9:16 am

    Wait, why women ONLY?!? Isn’t it marketed as a unisex (but maybe more on the man side)?
    How did they actually measure the age of their customers? No one has ever asked me my age or written anything while I’m shopping. I love Eau de Cologne and I’m a 26 year old woman.
    Thanks god I have a 27 oz bottle of the real stuff here. It will last me and my summer and my bed linen for a long time.

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