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Driven by youth

Posted by Robin on 17 February 2011 17 Comments

There’s a metaphor here. Almost everything in fashion now is driven by youth: young designers, teenage bloggers, Gossip Girls. But whatever happened to the women before them, those socialites who once represented the haute front row at Fashion Week? Mr. Hannant, who showed his collection on Wednesday, may not have the buzz, but he has carved out a niche by seducing those who have been elbowed aside by the boho It girls.

— Douglas Hannant introduces his new fragrance, Douglas Hannant by Robert Piguet, to his customer base in A Scent to Match the Socialite at the New York Times.

Filed Under: perfume in the news
Tagged With: douglas hannant

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17 Comments

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  1. MelissaJane says:
    17 February 2011 at 10:34 am

    The concept reminds me of Hanae Mori’s Haute Couture.

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    • mals86 says:
      17 February 2011 at 10:41 am

      Which is at the discounters’ now. Shame, because it’s a really lovely scent.

      I admit I don’t remember the advertising for it, only the drawings of couture clothes on the boxes.

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      • Robin says:
        17 February 2011 at 10:53 am

        Wait, but it hasn’t been discontinued, has it?

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        • mals86 says:
          17 February 2011 at 12:24 pm

          ‘S not on the official website. I figured it HAD to be d/c, because I bought a 50ml bottle online for about $15, but I just went to check. Butterfly’s on there, Magical Moon, HM, the Eau de Collection #1,2,3… not Haute Couture. I wore the heck out of it last summer, along with Funny! and the first Ines de la Fressange, after I gave up on trying to like cologne.

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          • Robin says:
            17 February 2011 at 5:00 pm

            Ah. Doesn’t sound good.

  2. Rappleyea says:
    17 February 2011 at 10:53 am

    Funny article – more about ladies who lunch than about the fragrance.

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    • Robin says:
      17 February 2011 at 10:54 am

      Yes, the fragrance is not at all the point.

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  3. Alyssa says:
    17 February 2011 at 11:44 am

    Here’s my favorite part:

    “I think it was all insecurity,” Ms. Aston said.

    “You’re right, Muffie,” Ms. Gross said. “I mean, I go home now and I sit on the floor with my kids and play Legos. That’s why I don’t carry a Birkin, because I need to set my bag on my shoulder so I can play with my kids.”

    “That’s why I’ve got the Birkin, because I’ve got all my junk in it,” Ms. Aston said.

    “You can’t carry it!” Ms. Gross said. “You can’t carry a bag on your arm and pick up your kid.”

    “I’ll show you how,” Ms. Aston said. “Today it’s about living these varied lifestyles.”

    MUFFIE! And here I thought the Preppy Handbook was just satire…

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    • abirae says:
      17 February 2011 at 1:28 pm

      I confess, I fell in love with them a little bit.

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      • Merlin says:
        18 February 2011 at 4:59 am

        I know I’d be a better person if I reacted like that!

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      • Alyssa says:
        18 February 2011 at 11:39 am

        I know what you mean. It’s because they are so themselves. And they do seem to have a sense of humor about it all…

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    • Rappleyea says:
      17 February 2011 at 1:33 pm

      Oh no, I’m in the Thoroughbred business in central Ky. and I actually KNOW a Muffie!

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  4. Fuddy Duddy 101 says:
    17 February 2011 at 2:09 pm

    Favorite quote from the article:
    “You can’t smell whatever way to go to school and pick up your kids and then smell that way and go out to dinner,” Ms. Gross said. “I’m just saying.”

    Spoken like a perfumista in my book. At least she knows she wants/needs a scent wadrobe and not just the one size fits all … I respect that.

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  5. Bear says:
    17 February 2011 at 2:16 pm

    “You can’t carry it!” Ms. Gross said. “You can’t carry a bag on your arm and pick up your kid.”

    “I’ll show you how,” Ms. Aston said. “Today it’s about living these varied lifestyles.”

    How talented these women are!
    Carrying a bag and a child concurrently!
    Can a cure for the common cold be far behind?

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    • mals86 says:
      17 February 2011 at 4:03 pm

      Yeah… I can remember carrying a purse, two bags of groceries, a diaper bag, AND a kid all at once.

      Clearly I’m not a socialite, because it was definitely not a Birkin bag.

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  6. Merlin says:
    17 February 2011 at 4:58 pm

    Really funny, because the whole course of the conversation is just SO predictable. And because all the sentiments are SO cliche’d. And because they are all fawning. Is it my imagination or do the men sound slightly less dumb in this particular conversation?

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  7. Merlin says:
    17 February 2011 at 5:00 pm

    And (to rant some more) if using a special designer headset on her ipod, to get a retro effect, is all that differentiates these women from the teenage bloggers – I say, go bloggers!

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