Looking to attracting the attention of the massive holiday shopping crowds in New York City, The Fragrance Foundation unveiled a new "street-wise" element to its One Drop Changes Everything campaign. It will utilize eye-catching telephone kiosk placements strategically located across midtown Manhattan starting Nov. 19.
— From One Drop Changes Everything... at Happi. Has anyone actually seen any One Drop advertising in the wild? (and if you have no idea what that is, see here)
Indie line Smell Bent has launched their limited edition Holiday collection for 2010:
Dr. Dreidel ~ “she acted like she’d never seen gelt before. freshly carved hiba wood, spiced with angelica root and pimento leaf…”
New at dillards: Versace Bright Crystal collector bottle, Aramis Impeccable.
New at first-in-fragrance (Germany): Amouage Attars.
New at nordstrom: John Varvatos 10th Anniversary.
New at perfumania: Jennifer Lopez Love & Glamour.
Dawn Spencer Hurwitz would like to give a brand new 30 ml bottle of her latest fragrance release, Cuir et Champignon, to one lucky Now Smell This reader.
Want one? For a chance to win, leave a comment…
About 30,000 Dutch households are to receive marijuana-scented scratch cards in an effort to uncover illegal urban cannabis plantations. Authorities in Rotterdam and The Hague say they are distributing the cards to help people recognise what cannabis smells like.
— Read more at Dutch sniff cards to help find cannabis plantations at BBC News.