Lately I’ve been trying to coin a clever label for the recent wave of body care products that combine nature-based formulas with smartly designed, visually appealing packaging. I’m thinking specifically of brands like 4mula, MBeze, The Bubble Roome, and now Pattern, a small, Colorado-based company that focuses on multi-tasking Body Washes (or “skin cleansers”) fragranced with essential oils.
All four Pattern Body Wash blends could easily be shared by male and female users. The Citrus Moisturizing Body Wash smells like a straightforward mix of lemon, bergamot, and perhaps some litsea cubeba. The Eucalyptus Body Wash is a zingy herbal scent…
