
Before we start with today’s subject, Malte, I wanted to note that we’ve just about cleared through the waiting list for the Monday Mail: if you ever thought you might like to be a subject, this would be a good time to apply. You can find the instructions here.
So, Malte lives in Germany, and he’s looking for a new evening-wear fragrance. He’s willing to pay about $100, and although he doesn’t want to shop online, he lives in a town with good perfume shopping, including many niche options. Here is what we know about Malte:
He’s in his early 20s and is studying English literature.
He is interested in fashion, traveling and (new wave, indie rock, electronic) music.
His style could be described as modern, European, sophisticated — slim silhouettes, mostly black, white and grey.
Malte likes dry and woody fragrances with amber and/or patchouli…

