Chloé will launch Love, Chloé this fall. The new fragrance for women is “a celebration of radiant, generous, spontaneous femininity”:
This fragrance is the «accomplice» inspired by the intimacy of the beauty ritual…
5 Perfumes for: a Summer Cocktail
One of the people who made the biggest impact on my early life was my maternal grandfather. After a hardscrabble childhood in Glasgow, he immigrated to Canada as a young man with his parents and sister to train as a draftsman and parts engineer. An aptitude for the work and for study in general made him a success within a few years and he was soon able to provide his family with the sort of respectable, cozy comforts that they had always aspired to in their homeland.
People of his generation and background approvingly described him as “a careful man” — a certain sort of sober fussiness being viewed at that time as one of the proudest and most patriotic of Scottish virtues — and he was as meticulous and discerning about his pleasures as he was about everything else. Our own, less kind era might hang the label of “OCD” on his morning hygiene and dressing routines, his fastidious care of such household objects as clocks, vinyl records or decorative biscuit tins, or his use of a level to straighten all the picture frames in the house once a week.
Despite his enjoyment of many small, bourgeois luxuries, I am proud to say he was an optimistic, open-minded and politically progressive man for his day and one of the most enduring, if frivolous, symptoms of his faith in the goodness and intelligence of all human beings was his insistence on ordering a very specific gin martini (very dry, one olive, glass frozen) wherever we went…
Mariah Carey Lollipop Bling Honey, Ribbon & Mine Again ~ new perfumes
Mariah Carey will launch Lollipop Bling, a new trio of candy-inspired fragrances — Honey, Ribbon and Mine Again, each named for a Mariah Carey song — for women made in partnership with Topps, the makers of Ring Pops. Reportedly, Carey’s husband Nick Cannon proposed with a ring hidden inside a Ring Pop package…
With that old moon above the Mediterranean sea
An (adorable) animation for the Italian niche brand Carthusia.
Ambient scent marketing
Scenting an entire building is the latest ambition in a growing business that has, for years, gone unnoticed by most consumers. Roger Bensinger, executive vice-president for scent marketing company Prolitec, estimates there are now 20 companies worldwide specializing in ambient scent-marketing and dispersion technology. While many of these companies are privately held, industry executives value the business at roughly between $80 million and $100 million.
— From Scent Branding Sweeps the Fragrance Industry, a nice summary of the latest trends in the scent marketing field, at Business Week.