New at first-in-fragrance (Germany): il Profumo Nuda, Morgane Le Fay Violet & Blue.
New at harrods (UK): Loewe Aire Loco.
New at sephora: Benefit Garden of Good & Eva, Lookin’ to Rock Rita and So Hooked on Carmella.
Lanvin Marry Me ~ new perfume
Lanvin will launch Marry Me, a new fragrance for women, in August. The scent is meant to reflect a moment of intense happiness — whether or not that moment is taken seriously…
Amouage flagship in London
Amouage will be opening a new flagship boutique in London, at 14 Lowndes St, Knightsbridge. The store opens on 25 June. Come by on Friday or Saturday, when Amouage will be launching the new Library Collection and offering a special gift with purchases over £50. (via amouage)
Gucci Guilty ~ new fragrance
Gucci will launch Guilty, their latest fragrance for women, in September. Guilty is for the ‘bold and daring glamgirl’ who ‘thinks only of pleasure’, and is fronted by actress/singer Evan Rachel Wood…
Donna Karan Pure DKNY ~ perfume review
Donna Karan’s new Pure DKNY fragrance is reportedly built around a “drop of vanilla in water” — and not just any drop of vanilla, mind you, but a drop of vanilla ethically sourced from a women’s agriculture project in Uganda; as part of a collaborative project with CARE, “nearly 1,000 women [in Uganda] will gain new business skills”.1 The packaging is recyclable, and the outer box uses low-VOC inks on certified forest paper. All of that environmental and humanitarian goodness, hopefully, will help the end consumer to relax and enjoy their purchase: Pure DKNY notes that in today’s fast-paced world, “you need a moment of calm, to find beauty in living simply”.
The “calm” and “living simply” evoked by Pure DKNY, mind you, is a very modern sort of “calm” and “living simply” — the opening smells entirely synthetic, and recalls any number of FRESH FRESH FRESH fragrances of the past 10+ years. I believe Donna Karan is calling Pure DKNY a floral, but Michael Edwards classifies it as a fresh water and that’s a better fit…