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Floris ~ shopping for perfume in London
For Floris, we’re back on Jermyn Street, that bastion of male elegance tucked quietly behind Piccadilly.
Floris have been scenting the gentry since 1730. What’s more, they’ve been doing it from this very shop at 89 Jermyn Street, through wars and blitzes. “There are ghosts here,” says assistant Creative Manager Max Murgia.
It’s a dark but spacious shop. Many perfumeries in London are dinky, but Floris is big enough to accommodate a hundred or so shoppers in the scrum of the post-Christmas sale. The goods are displayed in cabinets made of Spanish mahogany, according to Max; they came from the Great Exhibition of 1861, held at the Crystal Palace.
Quintessentially English, Floris was in fact founded by a Spaniard, Juan Famenias Floris. It began as a barber’s shop, as so many men’s toiletries companies did, and by the 19th Century was catering to the chins of members of the Royal Family. The shop is peppered with Royal warrants, which are carved and painted wooden crests with the insignia of a particular Royal personage shown. It’s still family-owned, and continues its relationship with the Royals, as we’ll see below….
Lazy weekend poll ~ right perfume, wrong time
Today’s poll is by request. So, I’m sure you many of you get up in the morning and stare blankly at your fragrance collection, trying to decide what to wear. Today’s poll is about those times when you made the wrong choice, in other words, those times when you selected exactly the wrong perfume for the occasion. Tell us about it!
If you’ve really never done such a thing, feel free to comment about any sort of perfume mistake or disaster…
A smaller pool of launches
In 2009, the industry launched fewer scents than it did in 2008, breaking a long streak of exponential growth. To Khoury’s thinking, this is a positive result of the financial crisis of the last 18 months. “The consumer has been overwhelmed with the number of launches, the amount of choice, and in some cases the lack of differentiation,” she says. This excess of new scents has coincided with a decline in the number of consumers buying fragrance. Khoury hopes a smaller pool of launches will feature more discerning character and “help us reconnect with the consumer.”
— That's Karen Khoury, a senior Vice President at Estee Lauder. And I hope so too. Read the rest at Fine Fragrance’s New Reality at GCI.
Jessica Simpson Fancy Nights ~ new perfume
Jessica Simpson will launch Fancy Nights, the second flanker to her debut fragrance, Jessica Simpson Fancy. Simpson says the new perfume is “more provocative” and shows “a more romantic side of my personality”…