Britney Spears, in a promo for her new fragrance, Radiance.
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Posted by Robin on 27 Comments
Britney Spears, in a promo for her new fragrance, Radiance.
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This really didn’t even seem interesting.The bottle is really nice but I think this may be another fruity floral.Her eyes are so dead like all the life is sucked out of her.
She does look oddly uninterested in what is happening…
Yeah really.LOL
Was the fortune teller Molly Shannon?
Don’t know…
Ha ha! Yes! I was thinking the same thing!!
That would have been brilliant! Molly could make even Britney smile. She looked like she was sleepwalking. Poor girl.
That bottle is polarizing. You’re either gonna love it or hate it. 😛
Ok… I hate to say it, but I do love that dress. I’m just a little confused at what the link is supposed to be with the ad focused on “destiny” and the perfume being named Radiance…
The theme isn’t clear to me either.
I’m sure it won’t exactly be ground-breaking in any way, but I’ve liked most of the BS frags I’ve tried thus far enough to buy small bottles (or a large one in the case of Midnight Fantasy). Considering the mass market appeal EA goes for, at least this isn’t likely to offend, and hopefully will be as interesting as Believe, which I also really liked.
I liked Believe too…
I just bought a big bottle of “Curious” myself at TJ Maxx. I had a little mini that I like so much I used it up. I keep it in the fridge, originally because I remember how the color & scent used to “turn” -even in the boxes- when I worked at a dept store, but I find it also improves the notes and makes for an invigorating spritz during these dog days of summer.
I just couldn´t keep my eyes off that WIG! I mean it looks like a helmet.
Well by now we know we cannot underestimate the power of celebrity or how it works with the masses…. I hope she sells tons… so she can buy herself a better wig! 🙂
The hair is very odd, agree…moves in a strange way when she flips her head at the end.
I am clearly clueless about such things. I’d have never thought about it.
It was pretty obvious, but the stiffness kinda went with the posture, the eyes, the voice. There’s your theme I guess.
For a fragrance called “Radiance” the ad was very low key and moody. Britney seemed pretty zonked and kinda sad, actually.
Perhaps this was her way of saying, “I’m not being handled by people, I’m making my own way” in which case the fragrance should have been called something else.
I would have called it “Sober and Wearing Panties” , but that isn’t as compelling to her market base.
Yes, zonked is a good way of putting it.
And the fragranced shoulda been called that…
Britney Spears’ Zonked! it just opens a whole niche of celebrity fragrance names right there… 😉
Imagine Whitney Houston’s Pipe Narguilé, Heidi Montag’s Scalpel, Kim Kardassian’s Electrolysis, and I could go on! 😉
I love the optimism of the name:“Sober and Wearing Panties”, though I imagine the blank stares it might get.
Why did she go see a fortune teller, sit down, and get up again? Is the point that she changed her mind? The whole ad is disjointed, and I agree that she looks disengaged and sad.
Yeah it made no sense, and why did they keep bringing up destiny when the name of the perfume is Radiance? And seriously Radiance? The whole thing, the ad, the name, Britney herself, strikes me as completely disinterested in the whole endeavor.
Is the object to contradict the public image or truth as much as possible? Ms. Spears’s destiny has been very much under the control of the Courts, (and/or some dubious pills) and her financial and other affairs were placed under the control of her father. (I think they still are). If the purpose of the campaign is to announce that she’s taking back control, why not call the fragrance “Breaking Free?”
By the way, (and this is the real reason for my post) the travails (and travails caused to others) by a post-teen pop star are hiliarlously lampooned by Caril Hiaason in his new book, Star Island, in which a spoiled tuneless minor celebrity (whose only serious interest is taking every single substance she can get her hands on) collides with a greasy photographer and a fanatical ecco-terrorist. The minor celebrity, named Cherry Pye, even has her own fragrance.
Cherry Pye is repeatedly jealous of Spears, Lohan etc., just so Hiasson can assure us that he is not really making fun of THEM.
Omg, I am running out to Border’s to get that book!
Wth Britney?
I remember the ad for Curious; that one was amazing. Even Fantasy was great, in its own campy way. This is so… no.
Yeah I don’t get the relationship between the name, the ad & the tagline. It’s all very kind of confusing. Maybe you choose your own destiny and whatever that may be you can be radiant? You don’t have to be a star or famous or something to shine in the spot light? LOL! I don’t know?! I shouldn’t have to think this hard?! Was that all part of their plan?! To confuse us all so we can show interest?! Bravo EA! LOL!! It’s confusing!!! Poor B! : (
I did not realize until yesterday that Spears’ perfume line was by Elizabeth Arden. Now, some things make sense to me. Imagine, in the not too distant past, that you are an Elizabeth Arden executive. On one hand, you have a company known for making a quality product. You have great distribution; you are in the type of department store that pretty much ensures that you are in every mall in America. You are known within the industry as having pioneered the luxury ultra chic spa.
On the other hand, for women of a certain age, you are the makeup that their mothers or grandmothers bought. The “MAC” women would not head towards your counter.
As for girls, (the Urban Decay type), you have no reputation at all. You are invisible to them.
So you decide that invisibility is an asset, you can totally remake your image to them. Rather than expend an extraordinary amount of money in packaging etc., why not get a spokeswoman who will be your image to these very young customers. Ahh, who better than Brittany. They’ve grown up with her. She is everywhere. What is more she has been literally raised by Disney. Product licensing is what fame and success are about to her. Sure, her teenage good girl turned slut image and songs are a little improper. But really, as you look at your own CD collection (This is still in the CD error) is “Oops I Did It Again” really any more risque than Cole Porter? It is certainly less explicit than some of your heavy metal favorites. And what’s more, even some of the music industry snobs have to agree some of her albums are well produced.
So you put out a line of happy, young fragrances with her name, using your distribution system. You keep EA out of it, to protect that brand’s more conservative customers.
Then catastrophe. An impulsive marriage/annullment is one thing. But this head shaving? You DID NOT hire Sinead O’Conner. And no one wants to be associated with a mother unable to care for her kids. (Of course, charity would suggest that one should sympathize with medical issues, even psychiatric issues but you are business executive issues). So after deep consultation what do you do? Wait a decent time for the fuss to die down and then create a new add that pretends the problems never existed, that in fact, are designed to refute the problems.
Meanwhile, is Cyrus your next best bet, for the even younger generation? Maybe this time stay away from a girl whose father encourages mock pole dancing. Maybe that Beiber kid, for “body scents” to the boys? That girl from Glee sure has pipes, but the plot lines focus on how unpopular and disagreeable she is…. Maybe the show itself.