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A pleasant, showery smell

Posted by Robin on 25 August 2010 11 Comments

It has a pleasant, showery smell. It’s not offensive and it’s not overpowering. It’s a light scent.

— The executive director of the Middlesex County Utilities Authority in New Jersey, on efforts to combat the smell of garbage at the Middlesex County Landfill using perfume. Read more at Middlesex County attempts to neutralize landfill odors using fragrant spray trucks at the Star-Ledger.

Filed Under: perfume in the news
Tagged With: public space scenting

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11 Comments

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  1. VanMorrisonFan says:
    25 August 2010 at 1:37 pm

    Lot’s of commercial potential for this product…just think of the advertising tag lines…

    “MCUA…it can even make New Jersey smell good!”

    “MCUA…strong enough for New Jersey…but gentle enough for the rest of America.”

    Ad music will have the YMCA song (Village People) reworked with MCUA landfill employees dancing to the beat…

    “MCUA…it’s great to spray wit that MCUA…you can get yourself clean, you can smell really great….MCUA…”

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    • miss kitty v. says:
      25 August 2010 at 3:58 pm

      LOL! That’s brilliant!

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    • Robin says:
      25 August 2010 at 7:06 pm

      Excellent!

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  2. rlikestosmell says:
    25 August 2010 at 3:29 pm

    Maybe they will make a commercial variation on this that I can keep on continuous spray near cat boxes?

    Seriously, I love that our modern solution to waste management is to return to 17th century europe and just put some more perfume over our foul smells.

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    • Robin says:
      25 August 2010 at 7:06 pm

      You need one of those L’Artisan or Frederic Malle diffuser machines 🙂

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  3. Jessica says:
    25 August 2010 at 4:59 pm

    Middlesex County native… representing!!
    Somehow, I still grew up with an appreciation of fine fragrance and other interesting smells, right?

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    • Robin says:
      25 August 2010 at 7:09 pm

      Did it smell bad when you lived there J?

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      • Jessica says:
        25 August 2010 at 8:33 pm

        Actually, it smelled just fine! Much like any other suburb. I don’t even know where that landfill is, but I’m guessing it’s not right next to the residential areas of East Brunswick. Poor New Jersey… always the brunt of jokes! 😉

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        • jepster says:
          25 August 2010 at 8:40 pm

          Thank you, Jessica–we Jersey Girls have to stick up for our scented selves…..Most of Jersey smells just fine…spent the weekend in a vineyard in the rain—heavenly smells all around. But of couse that was Hunterdon County, not Middlesex!!

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  4. VanMorrisonFan says:
    25 August 2010 at 5:30 pm

    I forgot to point out…Middlesex makes it perfectly suited to men and women!

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    • Katie Puckrik says:
      25 August 2010 at 6:06 pm

      Haha – v. clever!

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