Soon enough, notes of freshness and wetness began to infiltrate men’s fragrance — most often with additional “fresh” or “watery” notes of moist, dryly sweet fruits like melon, cucumber and grapefruit — and a breezy new sector was born. With a clean, light smell that was sure to offend no one, these fragrances were like Casual Friday in a bottle.
— From Those Aqua Velva Folks Knew Something at the New York Times.
Wow they nailed it. There are so many ‘dewdrop accord’, grapefruit, cucumber, melon and ‘fresh’ colognes out there… It is always great to discover something that’s just the opposite but still just interesting and uplifting enough. I love Escada Magnetism for men, JV Artisan and Divine L’Homme de Coeur because they still have a bit of a clean vibe but lots of depth and facets as well. I also think Etro Messe de Minuit would be smashing on a man…
I wish I had time to count…I am quite sure there were more like 60 of them.
When I search for Chandler Burr in the “The Moment” Blog on the NYT he does not appear as a columnist as before.
Has he been ousted?
I enjoyed Mr. Burr’s columns, and althought this article is very well written and has a point, it does seem terribly generic and uninspired, much like the fragrances they are covering in it.
I mean Burr was no super-Truman-Capote writer but he had more weight than this.
He has appeared less frequently lately, but he did have an article in May:
http://tmagazine.blogs.nytimes.com./author/chandler-burr/
I seem to be hypersensitive to calone, the chemical responsible for the current fresh/wet/salty/melon trend prevalent in men’s fragrance formulas. I experience it as harsh and bright– very much like a migraine halo, and can’t imagine walking around in a cloud of it all day. How do men do it?