Gap will follow last year's Close with Stay, a new green floral fragrance for women:
LAST YEAR, GAP ASKED YOU TO COME CLOSE. IN 2010, WE INVITE YOU TO STAY
Stay…It’s the barely-there weight of a sheer dress that slides over your shoulders and envelops your body. It’s a cool, delicious breeze that lifts your hair and cools your skin on a balmy evening. It’s a feeling you wish would last forever.
"With Stay, we wanted to embody the freeness and freshness of a summer evening," says Patrick Robinson, Gap’s EVP of Design. "It's bright, light scent is like a whisper on the skin, making that ephemeral, perfect summer moment last all year long."
The notes include green hydrangea, freesia, blue lotus, peony, amber musk and driftwood.
Gap Stay launches next week, and will be available in 10 ($8.50) and 50 ($25) ml, concentration unknown. (via press release)
The idea of a driftwood note is genuinely intriguing to me. A kind of dry-woody-salty amalgamation? Fantastic. That could provide a really wonderful, quietly rumbling base note in a perfume. Austere, but in the best sense.
I really hope they don’t mean “marine”, though. They do, don’t they?
If there’s lotus, it’s almost surely watery to some degree I would think. And actually the press release says “watery, light blue lotus”.
and if the blue bottle doesn’t scream “marine”…
I have Gap Close and wear it quite often, usually to go to work because my office is fragrance free 🙁 and i find that Close is quite soft and light, i really love Close. I will try Stay and see if it really evokes that light summer breeze. I also hope that it is not marine like as i am tired of all these summer fragrances being so marine. Not everyone wants to smell like th ocean or the beach during the summer.
~Robin, i hope you feel better today and i am glad you are back!!! we missed you on friday!!!~
~Alexandra~
I am much better, thanks! Close was well done, I thought. Hope this one is too.
It’s already in the stores here in NYC, or at least the one that I went to. It’s not bad. It’s a very light musky green floral. It’s sort of like Gap Heaven, but a little more sharp and salty aquatic floral instead of the baby powder white floral that Heaven is. It was intriguing but not intriguing enough to purchase. I have a feeling those florals might turn on me and become headache-inducing. But it wouldn’t be a mistake to try it if you’re in the neighborhood of a Gap. It’s a decent blend.
Thanks!
I haven’t even tried close yet… which tells you how often I go into the Gap. LOL
Get on the ball!
I smelled this on My Birthday on a trip to to My Local Gap (I used to work at the location i visited) and they had the bottles already on display and the color in person is so DAMN Pretty you just want to touch it! the scent is a lot Sharper and Zestier than it sounds, Very Clean, But also very Green Floral! Sheer with a nice staying power i was smelling it on my wrist all day… the dry down is rather mellow and not entirely Aquatic, but watery in a gauzy kinda way! I really like this and i Really like “Close” Too… Very Nicely Done!
Thanks, sounds nice!
Welcome back Robin! Continue to heal and recover please…. I enjoyed Close ( a good office/work scent) and will try this one when it comes out. I’m liking freesia lately, for some reason, which makes it worth a sample…that and that the good price point!
Thanks Maggiecat!
In 2011, GAP politely asks you to Go, since you’ve long overstayed your welcome.
Well, that would be interesting….
Given these two last names the next two might well be “Roll Over” and “Play Dead” or “Fetch”
Sounds like doggy training to me! 😉
My first thought too! “Sit. . . stay”.