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Kate Spade Twirl ~ new perfume

Posted by Robin on 9 April 2010 43 Comments

Kate Spade Twirl perfume

Kate Spade will launch Kate Spade Twirl, a new fragrance for women and the brand's first scent under licensing arrangements with Elizabeth Arden, in September. Twirl is meant to be "equally at ease at an afternoon lawn party or a night on the town".

Twirl was developed by perfumer Claude Dir. Notes include watermelon, blackberry, red currant, orange blossom, star jasmine, tiare, magnolia, musk and French macaroon.

Kate Spade Twirl will be available in 50 and 100 ml Eau de Parfum and in a travel-sized roll-on; matching body products will also be sold. (via wwd)

Update: see a brief review of Kate Spade Twirl.

Filed Under: new fragrances
Tagged With: claude dir, kate spade

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43 Comments

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  1. sunshine808 says:
    9 April 2010 at 8:57 am

    Will sample this, definitely.

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    • Robin says:
      9 April 2010 at 9:34 am

      I’m sure I will too!

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      • sunshine808 says:
        9 April 2010 at 10:14 am

        You have my dream job 😉

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  2. Daisy says:
    9 April 2010 at 9:20 am

    watermelon? that’s iffy……but French Macaroon….ok, that’s a yummy confection. But I still wonder if we’ve got a jolly rancher in a bottle here. It does not sound like a night on the town….afternoon lawnparty–maybe.

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    • Robin says:
      9 April 2010 at 9:34 am

      It does sound more day than night. And that cap is iffy too. Will be interesting to see it in person…

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      • miss kitty v. says:
        9 April 2010 at 10:50 am

        The bottle is so cute! The cap does concern me, though. I feel like it could be like David Yurman, where the bottle was gorgeous and then had this horrible cheap plastic cap. 🙁

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        • Robin says:
          9 April 2010 at 11:37 am

          That’s so often how it turns out — the cap is usually the weak link.

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          • BChant says:
            9 April 2010 at 1:55 pm

            The bottle reminds me a lot of Arpege. In fact I thought it was an Arpege flanker when I first saw the picture on my iPhone screen before I enlarged the article.

          • Valentine says:
            9 April 2010 at 8:18 pm

            The cap most definitely does seem odd to me, but the bottle itself reminds me of a Christmas ornament (and not in a bad way). The notes aren’t my style, but I would be interested to see what this smells like on the skin. The watermelon is a bit off-putting, but then again I do like Laila for a summer’s day, which has a predominant watermelon note.

  3. janjan says:
    9 April 2010 at 9:44 am

    I love the perfectly round glass-bubble of a bottle, but, yeah, the cap has cheap-seeming potentiality. Sounds a bit cloying to me… and macaroon: scent of almonds? ganache? meringue powder?

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    • Robin says:
      9 April 2010 at 11:37 am

      Who knows! Just hope it isn’t too sweet.

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  4. mals86 says:
    9 April 2010 at 10:25 am

    I’d comment on not finding the notes enticing, but I’m… distracted by… the… sparkly thingies…

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    • Robin says:
      9 April 2010 at 11:44 am

      Yeah. Hope we’ll get a better photo soon, maybe a nice white background would be better.

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  5. mjr17 says:
    9 April 2010 at 10:27 am

    Fruity-floral alert with a dash of pastry…doesn’t sound like anything I’ll be interested in. The bottle looks pretty, though if it’s cheaply made then it will probably end up being tacky in person.

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    • Robin says:
      9 April 2010 at 11:51 am

      Could be, you never know. I’ll give it a shot, although watermelon probably isn’t what I’m after.

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  6. RusticDove says:
    9 April 2010 at 10:31 am

    The watermelon note will probably make this one a no-go for me, but that bottle sure is cute. Hopefully it doesn’t look cheap in person.

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    • miss kitty v. says:
      9 April 2010 at 10:49 am

      I have to admit that when I was an undergrad I wore something called “Watermelon Musk.” I know. I have a lot of repenting to do for that.

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      • RusticDove says:
        9 April 2010 at 11:29 am

        Well, that does sound pretty awful, but your supremely good taste now absolves you of any blame. 😉

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  7. dissed says:
    9 April 2010 at 11:29 am

    Look, a disco ball.

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    • RusticDove says:
      9 April 2010 at 11:29 am

      No wonder I like it. haha

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    • Robin says:
      9 April 2010 at 11:44 am

      LOL!

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  8. Craig Su says:
    9 April 2010 at 2:30 pm

    The bottle looks a bit like Dolce Vita by Dior.

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    • Robin says:
      9 April 2010 at 5:10 pm

      Could be.

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    • lilybug says:
      10 April 2010 at 2:52 am

      That was my first thought!

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  9. scentsappeal says:
    9 April 2010 at 3:14 pm

    With the exception of the watermelon, the notes seem promising and the bottle is cute enough. Cap looks exactly like the one on the YSL’s Baby Doll bottle. Worth a sniff at any rate. Have a nice weekend everyone!

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    • Robin says:
      9 April 2010 at 5:09 pm

      You too!

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  10. LaMaroc says:
    9 April 2010 at 3:23 pm

    If watermelon, blackberry and redcurrant – together!- weren’t enough to turn me off the French macaroon would have…until I smelled Marc Jacobs Biscotti splash yesterday. I thought I was over any sweet treat notes but Biscotti was so refreshing as well as soothing. Such a pleasantly unexpected shock. So maybe this will appeal as well??? It’s true, you cannot judge a fragrance, even by a list of it’s notes.

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    • Robin says:
      9 April 2010 at 5:07 pm

      So, so true!

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  11. ZenArcade says:
    9 April 2010 at 4:22 pm

    The reference to “French macaroon” in the notes cracks me up a little. So, we can smell not only macaroons, but their nationality? Wow! Quite a feat of perfumery! I know they’re probably trying to invoke the trendiness of Ladurée or something similar, but it still seems a bit silly. I’m iffy on the name, too. All in all, not something I need to rush out and sniff.

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    • Robin says:
      9 April 2010 at 5:09 pm

      LOL…but in the US, macaroons often refer to an entirely different animal (those coconut thingies instead of the true French macaron). And since the true French macaron is heaven, I’ll forgive the trendiness!

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      • Bela says:
        9 April 2010 at 6:55 pm

        To complicate matters even more, those ‘coconut thingies’ are also called ‘macarons’ in French so we can’t automatically tell which kind we’re talking about when we say ‘macaron’. At least you can say ‘French macaron’ to indicate the Ladurée type.

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        • Robin says:
          10 April 2010 at 10:13 am

          Oh, I did not know that! Thanks J.

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  12. thenoseknows says:
    10 April 2010 at 12:29 am

    LOVING THIS! LOVE The Name, How Fancifully perfect a name for a fragrance! and the Notes, Oh Heaven Help Me… WATERMELON, ABSOLUTE LOVE!!!! Tiare, Star Jasmine AND Magnolia! How Heavenly this sounds! The Bottle is Tres Adorable! Am Hoping to get a whiff of this very soon, sounds like one of those you buy immediately!

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    • Robin says:
      10 April 2010 at 10:14 am

      I’m afraid you have to wait until the fall! But who knows, maybe it will start appearing in August, they so often come out early.

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  13. March says:
    11 April 2010 at 1:18 pm

    Hi, Miss Crankypants is back! This doesn’t sound especially enticing. Am I the only person who remembers the original Kate Spade, a Big White Flower thang (LOTV, gardenia?) that used to be stocked locally at places like Macy’s, and which I liked, although a little went a very long way?

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    • Robin says:
      11 April 2010 at 1:22 pm

      Hey Miss Crankypants, welcome home!!

      I do remember it, but not very well at all. I know I hated it, but I would have hated any big white floral thang back then. My guess is that today, I’d like it miles better than I’m gonna like Twirl.

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    • thenoseknows says:
      12 April 2010 at 2:05 am

      No it was Honeysuckle…..

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    • bowbat says:
      12 August 2010 at 3:44 pm

      I not only remember it, I’ve got a half-used bottle of it on my bathroom counter. Only half-used after all this time because, as you said, a little goes a looooooooooong way.

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  14. APassionateJourney says:
    19 July 2010 at 7:27 pm

    You can get the rollerball now at Nordies 🙂

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    • Robin says:
      19 July 2010 at 9:42 pm

      Thanks!

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  15. jonr951 says:
    17 August 2010 at 3:26 pm

    Twirl is available on elizabetharden.com. I like the bottle! : )

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    • Robin says:
      18 August 2010 at 9:20 pm

      Thanks, will check!

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  16. GothamG1rl says:
    12 November 2010 at 4:46 pm

    Love this even more than I thought I would. It’s powdery & it stays. I may have to upgrade from the rollerball to the 1.7.

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