Three perfume commercials from director Bruno Aveillan. First, Guerlain Mahora. Below the jump, Lanvin Oxygene and Eau de Rochas.
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If Infinity cars ever created a prefume they would know who to call for their ads!
Why, do they look like Infinity commercials? I don’t think I’ve ever seen one.
Yes, when Infinity first started advertising, their ads where very “nature” inspired (actually, they showed no car!) and where critizised for being very pretentious.
Ah, gotcha. I’ll have to peek on YouTube, thanks.
I was enjoying the Mahora until Uluru (Ayers Rock) suddenly appeared in the background. That suddenly shrunk the significance of the product into nothingness.
Still, there’s a darned sight more creativity ion these than we often see. That strange ad for Flora, by Gucci, is maybe a lesser version of this sort of vision.. Remember – girl in mysterious trance swishing her way through field of flowers?
I would say all 3 have that in common: they remind me of the Kenzo Flower commercials, but the Kenzo Flower commercials always call to mind the product, these don’t — the product seems rather besides the point. In that sense, perhaps they’re not really successful, but they’re certainly beautiful.
The Mahora commercial is one of my favorite perfume ads, evoking the senses and not focusing on the model or the clothes or even the bottle until the end. That said, I had bought Mahora unsniffed because of this commercial. BIG mistake. One of the most atrocious fragrances I’ve ever purchased – there was a distinct “vomit” note that lingered long after I scrubbed! :O
The other two were nice but I found myself bored quickly (and both are shorter than the first). This happens often when they focus so much on the model (especially if she’s a “supermodel”). Chanel ads somehow seem to rise above this, though they almost always have someone famous in theirs.
So when was Mahora let loose on the world? Did it die a complete death, or was it resurrected under another name?
2000. Then released as Mayotte in 2006. Don’t know if it’s still made or not.
I did not know that! I Googled and did a little checking: the formulation stayed the same, they just changed the bottle, which I think I find comical, since the only thing I did like about it was the name. Also says they changed the name because Guerlain didn’t register it orginally or have rights to it. (??? Seems an rather elementary slip-up for the veteran house of G.) Personally, I think it’s because most people heard it as my friends did. “You bought what? ‘My-whore-a?'”
Ooops – need to edit better before clicking “post”. The only thing I liked about Mahora was the bottle. *rolls eyes* Going to take much needed nap now.
LOL!
The concept of Mahora was about a mythical sixth continent that was the creation of Jean-Paul Guerlain. This new land was just beginning to grow. It’s unfortunate that Ayer’s Rock is such a familar image that it wasn’t generic enough to pose as just a rock. The name Mahora was based on the people of the island of Mayotte where J-P has a plantation. While the bottles were interesting, for me the fragrance evoked the cheap plumeria, frangipani and pikake fragrances sold in the drugstores of Waikiki Beach. However, for those who love big 80’s fragrances and tuberose, Mahora is a winner.
Thanks.
Thanks. Glad I missed it. A strange choice – using Uluru to reference a new land, when it and its significance are obviously so old.
I’ve happened on the Eau de Rochas commercial before and gotta say, I just adore Jessica Stam. I also tried hunting down the track used (found the composer and everything) but it didn’t seem to be for sale. Either way, I like the non-sexy take on perfume that these have.
Agree — nice to see women doing something in a perfume commercial other than trying to look sexy.
Between the 3 ads, i prefered Eau de Rochas.
And I always enjoy watching the ad of Fahrenheit Dior (1988)
http://www.youtube.com/watch?v=xU_hEGxtZwk
That’s a great one, and only didn’t include it because we’ve posted it before.
They’re all beautiful, but I’m not sure any of them evoke the perfume they’re advertising. The Marc Jacobs Daisy advert was just as pretty (if a touch paedophilic), but matched the perfume neatly, I thought.
Agree (all around) on the Daisy ads.