Only recently have companies begun assigning smells to everyday products: frangipani-scented sewing threads, tires that smell like roses. A paper soon to be published in the Journal of Consumer Research confirms the wisdom of this tactic, finding that scented products linger in the memory.
— From It’s the Scent That Tickles the Memory at the New York Times.
Today we’re helping Lindsay, who recently moved from Kentucky to Turkmenistan. She’s got a trip to London coming up, and she wants our help deciding what fabulous perfume she should buy while she’s there. She’s looking for something “that is evocative of winter and/or is a good cold-weather scent”, and she’s willing to spend up to $200.
Here is what we know about Lindsay:
She’s in her early 30s, and is a kindergarten teacher and mother of twin boys.
Lindsay says she is artistic, and she enjoys fashion, reading, and lounging…
Leslie Blodgett will be at Sephora stores in New York City and Tampa to introduce her new fragrance, Perfume Diaries Bare Skin; she will also sign bottles for the first 100 customers who purchase the scent…
To judge a perfume is, above all else, a matter of taste. Taste evolves under the influence of the environment, but this fact must not prohibit judging the environment. Taste evolves chiefly with the acquisition of learning, with the knowledge of facts and of aesthetic accomplishments, which makes it possible to analyze them and to provoke instructive comparisons. It is thus that each of us can progress along the road of beauty and of art. To deny the usefulness of this training would be like refusing to admit that a symphony is better appreciated after one has studied music.
— Perfumer Edmond Roudnitska, in Concerning the Circumstances Favorable to the Creation of an Original Perfume, an article which originally appeared in the April/May 1984 issue of Perfumer & Flavorist. It is available for download in PDF form at Anya's Garden.
