Osmoz, the consumer website operated by fragrance & flavor company Firmenich, has launched a series of “olfactory exploration” perfume kits, Les coulisses du parfum:
From the mysteries of creation to the magic of the raw materials, osMoz.com invites you to discover the secret world of perfume through a unique knowledge sharing journey of the fragrance palette.
• Experience the pleasure of an olfactive evaluation as trained professionals do…
Scientists were able to train the honeybees to associate two similar odors with different nectar rewards. The results left little doubt over what honeybees like to sip: soda-sweet nectar.
"Bees tend to like sugary solutions that are about equivalent to the concentration of sugar in Coca Cola (around 30 percent sucrose)," lead author Geraldine Wright told Discovery News.
— From Honeybees Don't Fall for Cheap Perfume at The Discovery Channel.
Another Anne Hathaway for Lancôme Magnifique commercial (if you missed the original, it's here), this one presumably to promote the new Eau de Toilette version. Pretty sure the music is Ramalama (Bang Bang) by Róisín Murphy.
True Religion has launched True Religion Men (shown above left), the masculine counterpart to last year’s True Religion for Women:
A modern and timeless fougere that breaks all the rules with a surprising citrus and herbal aromatic introduction. Moss and patchouli provide a darkly rugged feel with a vintage vibe. A masculine brew that demands attention…
Deal at beautyhabit: get free shipping on orders of $40 or more with coupon code 40DEAL, good through 4/30.
Deal at fragrancenet: take $5 off orders over $40 with coupon code F594F; $10 off orders over $60 with TSX94; $20 off orders over $150 with TF594. Coupon codes good through 4/21.
New at macys: Gucci Flora.
New at neimanmarcus: Vera Wang Rock Princess.