Cacharel will launch Scarlett, a new perfume geared to young women between 15 and 25, this coming July. Scarlett is a reference to actress Scarlett Johansson and to the heroine of the iconic novel and film Gone With The Wind.
Scarlett was developed by perfumers Honorine Blanc, Alberto Morillas and Olivier Cresp…
The Fragrance Foundation of Germany has announced the winners for the 2009 Duftstars awards, the German version of the Fifi awards for best fragrances. The award ceremony was held on May 15 in Berlin. And the winners are:
Women’s Prestige ~ Bvlgari Jasmin Noir
Men’s Prestige ~ Christian Dior Dior Homme Sport…
New at bloomingdales: Kenzo Amour Florale.
Deal at fragrancenet: take 10% off with coupon code MY959, good through 5/26.
New at luckyscent: Heeley Ophelia.
Silvio Levi of Italian niche distributor Calé has launched Calé Fragranze d’Autore, a collection of eight new fragrances. Six of the scents (Assolo, Dolce Riso, Ozio, Tepidarium, Preludio d’Oriente and Allegro con Brio) are unisex; there is also one masculine (Mistero) and one feminine (Brezza di Seta):
Silvio Levi is well aware of how incredibly effective a perfume can be at giving an impalpable substance to emotions and how it can sometimes be even more explicit and forceful than words, images and sounds…
Actress Demi Moore was at the Frédéric Malle counter at Barney’s. According to a sales associate (a great story teller and wearer of Bois d’Orage), he started to introduce Demi to the line by grabbing the bottle of Musc Ravageur. “Oh no,” Demi said. “I don’t like musk.” The sales associate then led Demi through the Malle range, from the lush Carnal Flower to the spicy-rose Noir Epices to the Lolita-esque Lys Méditerranée, but Demi wasn’t completely convinced that any of them were right for her. In desperation he sprayed Musc Ravageur for her to smell. “What’s this?” she asked. “You saved the best for last!”
Another story: A few weeks ago I was lucky enough to attend a presentation where perfumer Mandy Aftel discussed, among other things, how she makes a custom fragrance. She explained that she doesn’t ask a client what perfumes she likes, and she doesn’t have her fill out a questionnaire. Instead, she sits with the client at her perfume organ and lets her smell different raw materials. She said that time after time she finds that people have a firm idea about what they like — or especially what they don’t like — but when a slip of paper dunked in the essence is tucked blind under their noses, they change their minds…