Guerlain has launched Homme Intense, a new deeper and more sensual version of last year’s Guerlain Homme.
The fragrance notes include peppermint, rum, rhubarb leaf, floral accord, geranium, patchouli, cedar and vetiver…
Online fragrance shopping
New at escentual (UK): Bvlgari Blv II.
Deal at fourseasons: spend $60 or more on Carthusia, get a Carthusia sample set with Mediterraneo, Aria di Capri, Uomo & Fiori di Capri. No coupon code needed.
New at luckyscent: Lostmarch L'Eau de L'Hermine.
New at sephora: Givenchy Play.
Bebe Eau de Parfum ~ new fragrance
Fashion chain Bebe will launch an eponymous fragrance for women later this month. Two prior fragrances under the Bebe name are no longer in production.
Bebe Eau de Parfum is an oriental developed by perfumer Francis Kurkdjian; notes feature mango, sweet pea, leafy tuberose, black jasmine, night blooming rose, sandalwood…
Celebrity advertising
Respondents were asked whether the presence of a celebrity in an ad makes them more likely or less likely to buy the product, or leaves them neither more nor less likely to do so. Just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. But a landslide 78 percent said it doesn't affect them one way or the other.
— Read more at Most Claim to Be Unswayed by Celebrities in Ads at Adweek. (found via cosmeticnews)
Gap Close ~ fragrance review
We’ve come to the close of Mall Week at Now Smell This. Our last stop is at the Gap. Before I delve into The Gap’s newest fragrance, Close, I want to look back at the week and at what I’ve learned.
First, it seems that fragrances labeled “Cherry Blossom” are popular. Bath and Body Works, The Body Shop, and L’Occitane all carry popular scents with some variation of cherry blossom in their titles. Why they’re so popular, I can only guess, especially since cherry blossoms don’t have a lot of scent on their own. It must be a conceptual thing…