Niche line Frapin has launched L’Humaniste:
A breathtakingly fresh and civilised cologne by the great cognac makers and connoisseurs, Frapin et Cie who are proud to count the great sixteenth century writer and Humanist, Francois Rabelais, among their ancestors…
“Specifically it greatly reduces the structural changes that occur in the hippocampus [a part of the brain associated with memory and spatial orientation] during prolonged stress thus maintaining normal memory function,” he explained.
— Dr Nickolas Lavidis of Queensland University, Australia, explains how his product, SerenaScent (which apparently smells like freshly cut grass), works. You can read more at Stress relieving scent has ‘enormous’ potential for fragrances and cosmetics at Cosmetics Design, or check out the SerenaScent website, where a 50 ml spray is $7.90 AUD.
Foreverlily is the debut fragrance from GoodTrueBeautiful, a company founded by Beth Nonte Russell, author of Forever Lily: An Unexpected Mother’s Journey to Adoption in China. Foreverlily is named for Russell’s daughter, Lily, and is meant to be “a fragrance that calls you to your higher self”; a portion of the proceeds will benefit Russell’s Golden Phoenix Foundation…
New at dillards: Calvin Klein CK Free.
New at escentual (UK): Gwen Stefani Harajuku Lovers Snow Bunnies (pre-order).
New at first-in-fragrance (Germany): Profumi di Pantelleria Approdo.
New at luckyscent: Stephanie de Saint-Aignan Royal Palm.
New at nordstrom: Michael Kors Very Hollywood.
New at ulta: Marc Jacobs Lola, Paris Hilton Siren.
VisitEngland, “the official website for tourism in England”, has launched By George!, a new limited edition fragrance meant to support their Enjoy Every Minute, Enjoy England campaign:
By George features a symphony of the nation’s most evocative smells in an eminently wearable fragrance. The eclectic blend opens with a refreshing cup of camomile tea…