Very Hollywood is the latest perfume for women from Michael Kors. It’s meant to evoke the idea of Hollywood glamour: the bottle (see detail below) recalls the flashbulbs on old-style cameras, and the ad spot features “stars” surrounded by paparazzi on the red carpet. Kors called it the “most glamorous, indulgent scent we’ve ever done”.1
Remember Michael by Michael Kors? It came out in 2000, very nearly eons ago in perfume-land, and for awhile it seemed like women everywhere were wearing it. I still smell it on the street occasionally, and I think it’s pretty, although as I said when I reviewed it, I prefer to smell it from afar and not on my own person. Anyway, they’ve updated it several times: there was Michael Sheer, and then Very Michael Kors, and then Michael Kors Very Pretty. I bring this up only because after smelling Very Hollywood, I’m tempted to think the brief called for “a version of Michael that young girls would wear in 2009”, since Michael is, after all, not really the sort of perfume young girls go for these days.
Very Hollywood was developed by perfumers Laurent Le Guernec (who created the original Michael) and Pascal Gaurin, and it’s considerably more au courant. The opening is bright, fruity, sparkly and pink…
