Roadster is Cartier’s first men’s fragrance launch in 10 8 years (Déclaration Must de Cartier Pour Homme was released in 2000) and Cartier hopes Roadster will attract a younger male consumer to the brand’s fragrances (apparently, Cartier men’s colognes are sold mostly to men over 45 years of age).* The Roadster fragrance is named after a Cartier watch (you guessed it — the Roadster; see below) and is contained inside a bottle whose cap design was inspired by the watch’s crown. Roadster is a perfume with a vague “automotive” connection (see the tire rim-like rings on the bottle’s collar?) Philippe Nazaret, assistant vice president of Cartier's North American fragrance division calls Roadster “a gemstone” referring to the “transparency and luminosity” of Roadster’s bottle — “a bottle designed to stand on its side to suggest motion.”* Pardon me if I’m a little confused.
One thing I do understand: Cartier Roadster is minty. Perfumer Mathilde Laurent built a fragrance around mint — accented with bergamot, vetiver, labdanum, patchouli, Cashmere wood and vanilla. Even though I like every listed fragrance note in Roadster, minty colognes are problematic…
This month, 
