“Before we had twenty new fragrances a year, each with significant retailer backing, and the consumer eagerly awaited the new offering. Now nobody waits anymore,” explained Bloom.
The result is a confused consumer unable to choose between the plethora of perfumes that inhabit the marketplace.
[...] As the scattergun approach to marketing fires increasing numbers of products onto the market, fragrance is losing its luxury feel, according to Bloom.
— From The fragrance industry must focus on the art of perfumery to capture consumers, an interview with Rochelle Bloom of the Fragrance Foundation, at Cosmetics Design.
Scensoir Parfum de Rêves is a new collection of fragrances for evening aromatherapy wear: