Jennifer Lopez will follow up on her most recent fragrance releases, Deseo and Deseo Forever, with her first masculine fragrance, Deseo for Men. According to Lopez…
I wanted to capture the intimate and personal nature of a man who is sexy, yet strong. Deseo means desire. […] I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture…
“Those Axe ads are relatively accurate,” Herz says of the TV spots depicting women mauling cologne-doused schlubs. “If a woman likes how you smell, she’ll be drawn to you.” (That’s not a license to shower in Drakkar Noir, gentlemen—we still have to like the stench you’re sporting.)
— Rachel Herz, author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell, quoted in Follow your nose: Arousal starts with a sniff—so watch where you dab that perfume in Time Out New York. Thank to Jessica for the link!
A recent study shows a strong correlation between the lack of genetic diversity and the poor population density of sandalwood trees in south India. Penalties and absence of uniform laws have been a deterrent to nurturing this treasure.
— From Fading Fragrance?, an article about the threats to sandalwood in the wild, in the Deccan Herald. (link no longer active, sorry!)
Cartier will launch Roadster for Men this coming September. The “mineral fougère” fragrance with a “powerful mint note” was named for the Cartier Roadster watch, and was developed by Cartier perfumer Mathilde Laurent, who noted…
It was interesting to work with because it is difficult to make mint play well with other ingredients. The manner of working on it was very Cartier; I used the ingredients as a jeweler uses precious stones…