Famed French perfumer Jean-Paul Guerlain once said, "To imagine a scent is to imagine the woman who wears it." He probably didn't mean it quite as literally as today's perfumers are taking it. With the top end of the fragrance market booming, it's no surprise that luxury brands—titans like Guerlain, Cartier and Jean Patou, as well as smaller specialized houses—are investing in the rapid-growth niche sector of bespoke perfumery.
— From Bottling Your Own Personal Smell: Luxury perfumers create singular scents—for a price at Newsweek magazine.
Covet Pure Bloom is the first flanker to 
