Jean Paul Gaultier will launch Ma Dame, a new fragrance for women, this coming August:
…the fragrance targets a younger consumer than previous creations, and plays on the theme of the modern-day garçonne, or the rock-inspired tomboy—in line with Gaultier’s love affair with androgyny.
Ma Dame is described as a fresh floral scent…
Model Agyness Deyn for Jean Paul Gaultier's upcoming fragrance, Ma Dame (fragrance announcement coming up shortly). If anyone knows the song, please comment.
Update: the Ma Dame video was shot by Jean-Baptiste Mondino. The song is 3eme Sexe by Miss Kittin And The Hacker, and you can see the music video here.
The Different Company has launched Sublime Balkiss, a “surprising fragrance, with a familiar touch to it”. It is named for Balkiss, aka the Queen of Sheba, and is described as a modern chypre fragrance without oakmoss (real or synthetic) or animal-derived raw materials.
Sublime Balkiss was developed by perfumer Celine Ellena, and features two kinds of patchouli: the traditional essence, and a modified modern patchouli which emphasizes the cocoa powder notes…
Gant has launched Gant Summer, a new limited edition fragrance for men:
In creating Gant Summer, master perfumer Harry Fremont of Firmenich was inspired by the spirit of the adventurous man – living outdoors where crisp air, herbs and woods can be felt and inhaled. Using everything he passionately loves in perfumery, Fremont played with exhilarating, sparkling notes in order to strike the right balance between a fresh watery effect and a rich woody intriguing drydown…
New at bloomingdales: Estee Lauder Sensuous.
New at luckyscent: L'Artisan L'Ete en Douce.