Joop! will launch Wolfgang Joop, a new fragrance for men, this fall. The scent is named for the house's founder, Wolfgang Joop, and was made with his cooperation although he sold the company in the early 2000s and no longer designs for the brand.
The orange-tinted juice, which was mixed by Givaudan's Louise Turner and Michel Girard, has “trusted, familiar notes” like lavender; “upper-class smells” including coriander, vetiver, sandalwood and cinnamon, as well as patchouli.

