The David Yurman brand, “arguably the cash cow of American jewelry retailing”, according to Women's Wear Daily (5/2/2005), is launching their first perfume this month. The eponymous fragrance is geared towards the luxury market (no surprise there) and will be in fairly tight distribution, at least at the beginning.

I'll start with the bottle. It's that very rare thing, a fragrance bottle that looks even better in person than it does in pictures. It's gorgeous. I'm not in love with the cap — caps never look better in person, do they? — but the faceted gold “flask” floating inside the outer crystal bottle is really lovely. It looks expensive, and of course, it is.

On to the juice…

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