Britney Spears will launch Hidden Fantasy, the latest flanker to 2005’s Fantasy fragrance for women, in January. The tag line is “What do you have to hide?”, and the new fragrance is described as “a seductive scent that is all about expressing the many mysterious sides of a woman”…
French skincare brand Darphin has launched 3 limited edition colognes for women, Baies Sauvages, Cèdre Précieux and Lys d’Eau:
Baies Sauvages ~ “an irrepressible, and irresistible romantic fragrance…
Sean Combs of Sean John in a new promo spot for the recently released I Am King fragrance. This one is around 5 minutes long; there is a longer version here where Diddy talks to the camera and explains that the film is his audition for the James Bond role, and dedicates the I Am King fragrance to Martin Luther King, Barack Obama and Muhammad Ali. That one is over 6 minutes.
Found via Techcrunch, where blogger Michael Arrington declared: "This is, officially, the worst thing I have ever seen on the Internet."
Update: if that wasn't enough Diddy for you, check out his new billboard in Times Square.
Comme des Garçons has launched a new fragrance in conjunction with their recent fashion collection for H&M, the Swedish clothing retailer.
The woody unisex fragrance was developed by perfumer Shyamala Maisondieu…
The Ralph Lauren Polo fragrance is 30 years old this year, so don’t complain about how popular it was in your high school years or we’ll all start calculating your age. Polo Modern Reserve, a new, ‘updated’ edition of the 1978 Polo fragrance, was created to: 1) celebrate Polo’s birthday (it is an accomplishment to make it to age 30 in the crazy, fickle world of perfume) and 2) appeal to original Polo wearers’ male offspring — men between the ages of 25-30. Polo is still one of the top 15 men’s fragrances in the U.S.* so WHY imply it’s “dated” and for ‘old’ guys?
Polo contains artemisia, basil, bergamot, chamomile, cumin, juniper berry, geranium, carnation, jasmine, ‘pine needle,’ rose, thyme, tobacco, amber, cedar, leather, musk, moss, patchouli and frankincense. That list of WHAM! BAM! POW! ingredients does not read (or smell) “old” to me; Polo is vibrant and interesting and blows most mainstream, and niche, male fragrances out of the eau (de Toilette).
Polo Modern Reserve takes Polo’s formula, erases the tingly, bursting-with-life green notes, replaces chamomile with cardamom, tobacco with vetiver-leather, juniper berries with pimento berries, and frankincense with myrrh incense…