“For Davidoff Adventure, my inspiration has been what I dream about adventure…a dream of wild nature where bright colors and hot spices blend with the humid freshness of the rainforest and the sensuality of exotic woods,” Antoine Lie, perfumer*

I don’t know how much traveling Lie has done, but with Adventure, he’s stayed on the beaten path and only dreamed of wild places and rough journeys. Davidoff, who may have reined in Lie’s more daring ideas, makes many claims in its Adventure ad campaign: Adventure “explores uncharted fragrance territory” “is daring and elemental” and was “inspired by … wildernesses and raw, masculine emotion.” “Rainforest,” “wild earth,” “intense thrill,” “discovery,” “exoticism,” and “challenge” are reference points for the aura Adventure aspires to capture. This is all reminiscent of Ralph Lauren’s ad campaign for its Polo (armchair) Explorer fragrance…

Read the rest of this article »