Model Matt Gordon for Paco Rabanne's upcoming 1 Million fragrance for men. The music is by the Chemical Brothers. Update: see the longer (33 seconds) version here.
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This is a revelation… So, really? All you have to do is snap? While wearing Paco Rabanne?
It probably helps if you look like Matt Gordon.
True. And actually, I do like the snappiness of this ad. It's to the point. So much better than watching Matthew McConaughey wander around in slow motion all day looking for his shirt.
And I just remembered that the children in Mary Poppins snapped their room clean, so snapping as a wish fulfillment mechanism is not limited to dangerously hot young models… Hmm, I wonder what fragrances the Banks children wore?
Agree on “snappy” — this is a way more fun ad than the D&G or the silly new one for Armani Diamonds.
love it- Matt Gordon= hot and cool at the same time, and very cool music.
and LOL at Matthew McConaughey wandering around looking for his shirt!
It's a fun ad, and he works perfectly for it 🙂
Paco Rabanne prostituted the brand in the '90s and I have a difficult time believing the scent is anything worth attention. Oh Snap!
I thought they did a good job on the Black XS scents, although they're neither of them really my style. Other than that, I haven't smelled much of the PR line.
Delicious.
By the way, in case anyone's wondering, the music is “Do It Again” (featuring Ali Love), the fifth track on the sixth studio album by The Chemical Brothers.
Thanks!