Vera Wang launched Princess in 2006 as the line’s first youth-oriented scent, and as near as I can tell, it did very well indeed. Flower Princess, new this month, is Princess’s first flanker, and is largely geared towards the Asian market. It reportedly “encompasses the kawaii movement of Japan — a cultural obsession with cute, adorable, spirited items”*. How it encompasses the kawaii movement isn’t clear to me, as the only change to the bottle itself is in the color of the writing (they didn’t even bother to add the word “Flower”, so it still just says “Princess”). They did add some flowers to the outer box, perhaps that is kawaii? Or can a smell encompass the kawaii movement? At any rate, Flower Princess will be a permanent addition to the Vera Wang line in Asia; in the US and elsewhere, it is a limited edition.
The original Princess fragrance was supposedly geared towards 18-24 year olds, but based on the advertising (and the juice) I’d guess they were shooting at a much younger (‘tweens and under) target. I’ll add my usual disclaimer here: I’m not only way past the target age for Princess, I’m way past the target age for most any fragrance; as near as I can tell, perfume brands are not interested in women over 30…
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