Patrick Dempsey of Grey's Anatomy will front a new men's fragrance from Avon this fall:

"This is an extremely exciting opportunity for me to work with Avon—a brand I have long respected as a global powerhouse with a lot of heart and soul," Dempsey said. (via eonline)

Jude Law is rumored to be the face of the (as yet unnamed) upcoming men's fragrance from Christian Dior. (via cosmeticsinternational.net) Update: the arrangement apparently "concerns global markets excluding the UK and the US", so we won't be seeing the ads in the US. (via cosmeticnews)

In case you missed on the TV, here it is on YouTube: Mariah Carey sprays her perfume for Carlos Santana in the latest Macy's commercial: link.

See also: Celebrity perfume news round-up 2008, part the first, part the second, part the third.

Note: image via Wikipedia.