Valentino launched Rock ‘n Rose in 2006. The fragrance was said to have been “inspired by a new generation of young Valentino women….a Rose on the outside and a Rocker on the inside”; as you can guess, that means Rock ‘n Rose hopes to bring younger consumers (or more specifically, “younger women who aspire to a luxurious lifestyle”*) into the Valentino fold.
Valentino Garavani reportedly loves roses; the garden at Wideville, his estate outside Paris, is said to have “acres” of roses. I could swear I read somewhere recently that Valentino does not really adore the smell of roses, but I can’t find a link so perhaps I dreamed it. At any rate, Rock ‘n Rose is not meant to be a rose soliflore…
Kimora Lee Simmons will launch the third fragrance in her