Costume National has launched 21, a new fragrance created in honor of their 21st anniversary as a fashion house:
21 plays with the purest ingredients to intoxicate the senses and leave you wanting more. Ennio Capasa has captured his favourite scents to reiterate the concept of luxurious simplicity that can be found within his ready-to-wear collections…
A favorite parlour game among perfumistas is to list the discontinued fragrances they’d most like to see brought back from the dead. Coty Chypre and Shiseido Nombre Noir often top such lists, and while either would warm my heart, let’s face it, neither would make a killing on the department store shelves. Coty really ought to bring back Chypre, even if only for the prestige factor, but they’re never going to sell a gazillion bottles of Chypre no matter what. And I don’t think we need hold our breath waiting for Nombre Noir.*
Your challenge: think of a perfume that you’d love to see reissued AND that you think could sell if it was marketed properly.
I have two picks:
Fendi Theorema ~ first off, it’s just wonderful stuff. It doesn’t fit neatly into any current trends in fragrance, but nor does it smell dated, and there isn’t anything esoteric about it. Its elegant, comforting, and perfectly easy to wear. Almost everyone I’ve ever talked into trying it has loved it…
Sonia Rykiel has launched a lighter Eau de Toilette version of 2006's Belle en Rykiel fragrance.
Belle en Rykiel Eau de Toilette is a “noticeably fresher new version with a sparkling opening (lemon, green apple, yuzu and more)”; additional notes include rose, lily of the valley, orange blossom, lavender, incense, patchouli, amber and musk…
Deal at lerbolariousa: take 25% off with coupon code secret, good through 1/19.
New at sephora: Lavanila Vanilla Coconut.
Deal at yvesrocherusa: take 15% off with coupon code 2008WISHES, good through 1/13.
Robert Piguet has launched a new website complete with online ordering. By the way, the house celebrates the 60th anniversary of Fracas this year.