Truth is, the global economy can sometimes stink.
So the World Economic Forum is targeting the noses of the 2,400 global leaders at the group's 38th annual meeting next week in Davos, Switzerland. Perfume-pumping machines in the main conference halls will spray eight specially created fragrances such as Artemis and Lavender Fields to relieve any unpleasant aromas that settle on delegates, who include Chevron Corp. Chief Executive Officer David O'Reilly, JPMorgan Chase & Co. CEO Jamie Dimon and former U.S. Secretary of State Henry Kissinger.
— Perfumer Christophe Laudamiel creates 8 new fragrances to scent the World Economic Forum. Read more in Davos Aromas Deodorize Subprime Stench, Charm Dimon, Kissinger at Bloomberg.com.
You know Robin, in fact this is a very old concept. This was being done in ancient China thousands of years ago and not only China.
People had no clocks or watches but used candles that produced differens scents, changing from morging to midday to afternoon to evening. Using energizing to calming to soothing scents. People could smell what time it was….so much more relaxed life must have been..
I believe what they used was actually incense:
http://www.japanese-incense.com/time.htm
This gives me a really good idea, though I can't possibly be the first person to think of it… a clock that instead of chimes, diffuses a scent into the air at the hour. You could have different scents for different times… “Mmmm… Ginger, must be 5 o'clock” I'm already thinking of what scents I would use for different times of day….
Patent it quickly!
Dont' you think a perfume clock would be really helpful for people that have lost their sight and hearing?!
And as an aside, don't you wish you could send a “scratch and sniff” patch with every new fragrance review? Or computers came with “Smell-A-Vision”?
I apologize in advance, but I can't resist going “there”:
Anything that can “settle on” the likes of Condi Rice and the other political windbags at this conference and make them smell nice is certainly an improvement.
Actually, Davos is a pretty interesting forum, but it was just too easy to poke fun at.
I don't understand why they announce that they are doing things like this. (Same goes for the other political scents we've been discussing)
First because if everyone *knows* you're spraying something in the air meant to relax them they will be hyperaware of it, and on the alert “Am I relaxed? This isn't working, etc…” If you're going to use scent to manipulate people, good intentions or not, wouldn't it work better if they didn't know they were being messed with?! If you're going to brainwash me, don't tell me first!
Second, they are catching so much flak for how much is costs. Well, aromatherapy scents in the air are nothing new and if they had just put down on their expenses “air freshener” probably no one would have said anything. After all, that is a lot of suits in one place – I'll bet breath mints and water are being supplied too (to help the greater good) and no one would bat an eye over that.
what's interesting is that anyone is freaking about this. it is an ancient technique, and one that aromatherapists around the world use to create different, often healing, moods. maybe it is because they went with a perfumer and not an aromatherapist that the idea is drawing reactions of it being too luxurious, wasteful, and allergenic. i, for one, would love to smell what he came up with!
I will check Robin, thank you.
There is now something vaguely like smell-o-vision technology, it is just too expensive for most people to attach to their home computers. We'll get there one day, no doubt!
J, do read the last line of that article though — the one about people sweating and ruining the effect, HA!
I'd love to smell all 8 too!
Rose — I guess if you spend all that money on CL, you'd rather people know and not think it's just Glade 😉