Voile de Fleur is the new Eau de Toilette version of last year’s Black Orchid from Tom Ford, who is making up for lost time, apparently, by launching a grand total of 15 (!) new fragrances this year. Voile de Fleur is advertised as a lighter take on Black Orchid, with added white floral notes and “a warm effervescent modernity”.

I really liked Black Orchid — not for myself, exactly, as it isn’t my style, but I thought it was terrifically well-done, and its sexy, bombshell quality stood out in last year’s sea of insipid releases. A quick check of the reviews at MakeupAlley, however, reveals that not everyone agrees with me. Black Orchid has a dismal “would buy this product again” rate of 38%. Ouch! Further investigation, however, reveals lots of 5 lippie ratings (the highest) and lots of 1 lippie ratings (the lowest, as MakeupAlley doesn’t have the option of awarding a 0). This is the classic picture of a love-it-or-hate-it fragrance.

So what of Voile de Fleur? Well, the heightened emphasis on the white floral notes is evident from the start…

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