
Henri Bendel in New York now houses the second existing Memoire Liquide counter, following the original location at Fred Segal in Santa Monica, California. Memoire Liquide is the creation of Robin Coe Hutshing, the founder of beauty-mecca Studio at Fred Segal, and her sister Jennifer Coe Bakewell. The company is an updated interpretation of a traditional apothecary offering “bespoke,” or custom-made, fragrances, and its written statement invokes Proust’s famous madeleine as the classic motif of “the intertwining nature of scent and memory.” Just as memories are intrinsically personal, these fragrances may be mixed and matched to fit the wearer’s own history, tastes, and imagination…



