To generate “buzz” about the special Web site, Chanel has been communicating with the writers of 200 blogs around the world, including Beauty Addict (beautyaddict.blogspot.com), Blogdorf Goodman (blogdorfgoodman.blogspot.com) and Kristopher Dukes (kristopherdukes.com). The bloggers received a mysterious box offering them a preview of the special Web site along with an inside look at the making of a sexy commercial that is the centerpiece of the campaign, featuring the young actress Keira Knightley.
— Read more in Chanel Intensifies Online Effort in today's New York Times, which details Chanel's efforts to get attention for the new mademoiselle-forever.com website for Coco Mademoiselle perfume.

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