Marc Jacobs‘s new Daisy fragrance is meant to be “happy and youthful”, and “more accessible than the signature range” and “sophisticated but not too serious”. In other words, it’s meant to bring younger consumers into the Marc Jacobs fold. I’m way past the target age range (said to be 18-24), but I was taken by that bottle right off the bat. It is way cute. I was worried that it would be way less cute when I saw the plastic daisies in person, but nope, it is maybe even more way cute in real life.

Daisy the fragrance is a pretty good match with Daisy the bottle. It is young and light and fresh, feminine but not sexy, easy to wear, and massively pleasant. It starts with fruit (wild strawberry, red grapefruit), neither heavy nor overly sweet, tempered by a touch of greenery (violet leaves). The floral notes in the heart (gardenia, violet, jasmine) are well-blended and sheer, and while daisies themselves have no scent, Marc Jacobs Daisy does a pretty good job of evoking a sunny, breezy meadow of random flowers. The base (musk, vanilla and white woods) is pale and clean and middling warm, and only lightly vanillic…

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