Yves Rocher has launched Néonatura Souffle, a new fragrance inspired by the warm sun and sand of holidays at the seaside:
A vibrant mix of mandarin, jasmine, ylang-ylang – sensual, radiant notes, as airy as they are warm…
Le Parfum by Jean-Claude Ellena ~ perfume books
One of the most thoughtful and polemical writings on perfumery, Edmond Roudnitska’s booklet Le Parfum, sadly went out of print a few years ago. Although a classic in its own right, it showed too many signs of old age to be reproposed to the general public in the “Que sais-je”-series. To fill this unforgivable void, the publishers asked Jean-Claude Ellena to write a new booklet on perfumery under the same title. And much to my personal delight, it’s finally available: I got my copy through French online bookstore fnac.
If you expect this new title to be the 2.0 version of its famous predecessor, you’re in for a big disappointment. Ellena has his own story to tell: whereas Roudnitska’s booklet was first and foremost a critical pamphlet (convincing lawmakers to attribute official artistic status to perfumery, in order to protect it from plagiarism), Ellena primarily focuses on his personal experiences in the field, leading us through some of his well-known creations to explain what he regards as the essence of his profession…
Seemed like the real thing…
The new commercial for Gucci by Gucci, which opened Gucci's recent Spring & Summer collection at Milan's fashion week. It was directed by David Lynch and features Blondie's Heart of Glass. According to Frida Giannini, Gucci's Creative Director, "I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch. I wanted him to capture the total essence of Gucci - and I'm thrilled with the result". (via vogue.co.uk)
Tous Baby ~ new fragrance
Spanish line Tous will introduce a new fragrance for babies, Tous Baby, in October. The bear-shaped bottle recalls the brand’s signature bear charm…
Online fragrance shopping
New at aedes: Serge Lutens Louve.
New at dillards: Calvin Klein Man.
Deal at saks: With any beauty purchase of $100 or more, get a black patent tote with deluxe samples including Annick Goutal & Bond no. 9, using coupon code REELBEAUTY, good through 10/14. New items include Jo Malone White Jasmine & Mint.