Not sure what this is actually — a commercial? Random behind the scenes footage? A fan vid? Whatever it is, it is in support of Paris Hilton's new Can Can fragrance. Courtesy of YouTube.
Chloe Eau de Parfum by Chloe ~ new fragrance
Next February, Chloé will launch their first pillar fragrance in over 10 years. The new Chloé Eau de Parfum, created under arrangements with Coty, “is positioned to be a classic signature scent”:
The amber floral by Michel Almairac and Amandine Marie at Robertet…
Something in the air…
Starting today, pedestrians on the crowded sidewalks adjacent to Bloomingdale's New York flagship store may notice a certain fragrance in the air. It won't be their imagination: to promote Donna Karan's new perfume DKNY Delicious Night, the retailer will be spraying it into the air.
— Scent Noses Its Way Into More Ad Efforts in The Wall Street Journal looks at new trends in perfume advertising, including scent strips in magazines.
Bijan Nude, Parfums M Micallef Note Ambree ~ new fragrances

Bijan has launched a new duo of fragrances, Bijan Nude.
Bijan Nude for Women (shown) features notes of aldehydes, white rose, lilac, ylang-ylang, iris, muguet, white chocolate mocha, vetiver, musk and cedar…
Penhaligon’s Violetta Talcum Powder and Colonial Williamsburg Powder of Violets ~ scented body products

Dusting powder is a wonderfully nostalgic treat. It’s not a strictly necessary grooming ritual, but the act of patting a fragranced powder onto the body with a fluffy puff can make anyone feel like the flawlessly beautiful star of a 1930s film, even without a bias-cut satin gown or an Art Deco dressing table. Of course, the use of talc to scent and soften the skin predates Hollywood by a few centuries, so it seems appropriate that some long-established merchants are keeping its tradition alive. Penhaligon’s is a perfumery founded during the Victorian era, and Colonial Williamsburg is the recreation of an eighteenth-century city; appropriately enough, both offer body powders scented with violet fragrance…