As October is Breast Cancer Awareness Month, I wanted to look into the many products which donate a portion of their proceeds to a breast cancer related cause. The ones that stand out for me are those which have promised 100% of their sales profits to the research and charitable organizations of their choice. Antica Farmacista is one such company, with all the proceeds of their Peonia Romantico home fragrance diffuser going to Gilda’s Club, an organization dedicated to “providing an emotional and social support community as an essential complement to medical treatment when cancer is in the family….” Gilda’s Club supports those living with all types of cancer through its wonderful free networks, support systems, and sharing of collective wisdom and expertise.

In keeping with this call for love, nurture and support for those who are at their most vulnerable, Antica Farmacista has aptly chosen their delightful Peonia Romantico fragrance as the flag bearer for this charitable promotion…

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